Client
BooBoo Pet Grooming Services
Role
Lead Designer
Timeline
4 Months
BooBoo Grooming Services is a pet grooming business situated in Etobicoke, Ontario. With a commitment to providing top-notch grooming services for pets, BooBoo has built a solid reputation in the local community. However, the company felt that its branding did not represent its overall identity and values. As a result, they asked me to rejuvenate their brand image and enhance their market presence.
The Ask
BooBoo approached me with a specific vision for their brand identity. The client expressed a desire for blue to be the primary colour, reflecting trust, reliability, and a sense of calmness often associated with pet care. Additionally, they requested a design that conveyed a modern, geometric feel to align with contemporary design trends and appeal to their target audience.
LOGO CREATION
Initial Concepts
I began by exploring various logo concepts incorporating geometric shapes to represent animals commonly groomed by BooBoo. Inspired by the client’s request for a modern, geometric aesthetic, I experimented with abstract forms and intricate patterns to craft visually striking designs.
One approach I explored involved using geometric shapes to form stylized representations of pets. These designs featured angular lines and geometric patterns to create abstract interpretations of animals, aligning with the client’s initial vision for the brand.
Client Feedback and Iteration
Upon presenting the initial logo concepts, the client and I engaged in a collaborative discussion to gather feedback and refine the designs further. While the geometric animal shapes received positive feedback, the client expressed a desire for the animals to be more recognizable while still maintaining a geometric aesthetic.
In response, I pivoted my approach to creating a logo that seamlessly merged geometric elements with identifiable animal imagery. Leveraging the hexagonal shape—a symbol of balance and harmony—I crafted a design featuring a beagle silhouette cut out within the hexagon.
To further infuse the design with a geometric feel, I filled the hexagon with a captivating geometric pattern, adding visual interest and depth to the logo. The clean lines and precise angles of the hexagon reinforced the brand’s commitment to professionalism and attention to detail, while the inclusion of the beloved beagle retained the brand’s connection to pets and pet care.
Results
The refined logo design, blending geometric sophistication with recognizable animal imagery, resonated with the client’s vision for the brand. Its bold, yet balanced, composition captured the essence of BooBoo Grooming Services’ brand identity, symbolizing the company’s dedication to modernity, precision, and pet care excellence.
Before
After
