Hey, I’m Cheryl
Nice to meet ya!
I am a designer from Toronto, based in Toronto ✌️ I am currently working as a Senior Designer at Paravel Insights.
Design has always been a passion of mine. Since the age of 12, I sought out how to improve my design skills. Starting off on websites like Piczo and Myspace, I was able to gain a basic understanding of how websites worked, and how to customize them to make them your own. As I grew older, my interests expanded into graphic design. All throughout high school, I studied Art in all its many forms and found beauty in the way that people were able to tell their stories in so many different ways.
Aside from design, my interests lie in movies (both creating and watching), all things special effects, and good writing. I am also an avid Animal Crosser, anime-watcher, and Broadway nerd. I believe that everyone has a story to tell, and I’m here to help you tell it.
Need Proof?
Take a look at my CV
Professional Experience
Paravel Insights
2024 – Present
Senior Designer
- Led design projects from concept through completion for a variety of clients, ensuring alignment with brand guidelines and user needs.
- Collaborated with cross-functional teams including developers, marketers, and project managers to deliver cohesive digital products.
Elite Digital Agency
2017 – 2024
Senior Designer
- Led design projects from concept through completion for a variety of clients, ensuring alignment with brand guidelines and user needs.
- Collaborated with cross-functional teams including developers, marketers, and project managers to deliver cohesive digital products.
- Conducted user research and usability testing to inform design decisions and improve user experience.
- Mentored junior designers and provided guidance on best practices and design principles.
- Developed wireframes, prototypes, and high-fidelity mockups using tools such as Sketch, Adobe XD, and Figma.
Bell Mobility
2017
Graphic Designer
- Created bi-weekly documents and reports for the analytics department, enhancing the presentation of data through effective visual design.
- Designed internal marketing materials, including brochures, flyers, and digital assets, ensuring consistency with corporate branding.
- Worked closely with the analytics team to translate complex data into clear and engaging visual reports.
Sheridan College
2016 – 2017
Teaching Assistant
- Conducted in-class tutorials for Introduction to Web Design and Intermediate Web Design courses.
- Assisted students with understanding course material, provided feedback on assignments, and facilitated hands-on learning experiences.
- Collaborated with lead instructors to develop lesson plans and instructional materials.
- Provided technical support and guidance to students during lab sessions.
Education
University of Toronto
2012–2017
Bachelor of Arts (Honours)
Majoring in Culture, Communication, Information and Technology, with a double minor in English & Drama
Sheridan College
2012–2017
Digital Communications Certificate
Skill Set
Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, Adobe XD
Web Design: HTML, CSS, PHP, JavaScript, ReactJS, WordPress, Responsive Design
Accessibility: AODA Compliance, Inclusive Design
User Experience: Usability Testing, User Research, Wireframing, Prototyping
Communication: Technical Writing, Presentation Skills, Team Collaboration
Project Management: Agile Methodologies, Task Prioritization, Time Management