Client
Budweiser
Role
UX Designer
Timeline
2 Months
Known for their beer, and known to be the Official Beer of the NHL, Budweiser teamed up with Elite to run a hockey-themed contest. Running from November 2019 to January of 2020, users could enter the contest via UPC PIN, found on specially marked boxes. After entering, customers were given the option to either “Play it Safe” and be guaranteed one of three prizes, or “Lay it on the Line” and enter for a chance to win a weekly grand prize.
